SATURDAY AM: How big is Spider-Man: Across the Spider-Verse? With an opening day of $51.7M, it’s the biggest opening day of 2023 to date for a movie. The gross is beating Super Mario Bros.’ Wednesday of $31.7M, and even Disney/Marvel Studio’s opening day for Guardians of the Galaxy Vol. 3, which was $48.1M.
Spider-Man: Across the Spider-Verse‘s first day is the third-best day ever for a Spider-Man movie, ranking behind Spider-Man: No Way Home ($121.9M) and Sam Raimi’s Spider-Man 3 ($59.8M), and bests a slew of other opening days in the Spidey franchise, including Tom Holland titles Spider-Man: Homecoming ($50.7M) and Far From Home ($39.2M), as well as the original 2002 Spider-Man ($39.4M), Spider-Man 2 ($40.4M), and Andrew Garfield’s The Amazing Spider-Man 2 ($35.1M).
Across the Spider-Verse‘s opening day is also the third-highest for an animated film, after Incredibles 2 ($71.2M) and Finding Dory ($54.7M). The sequel’s day one is also the best ever for Sony Pictures Animation.
Even though rivals believe that the 3-day is north of $125M, there’s still a concern about front-loadedness with fanboys and a greater ease today, which will get Across the Spider-Verse to $113.5M. Talking about the pic’s tricky trajectory, one distribution source says, “It’s an animated film, it’s not an animated film, and it’s a Marvel film, it’s not a Marvel film.”
Great PostTrak audience exits prevail with 93% positive and an 82% recommend among general audiences. Still, guy-leaning at 63%, with 61% between 18-34 and the biggest demo turnout being 18-24 year olds at 40%. Very strong diversity demos, with 34% Latino and Hispanic, 27% Caucasian, 22% Black and 17% Asian/other. Across the Spider-Verse was strong everywhere, but most prominently in the East and West. PLF screens and Imax auditoriums rep 33% of the sequel’s ticket sales to date. Biggest theater in the country? The AMC Century City with $166K (including early shows).
Tracking had 20th Century Studios’ The Boogeyman between $15M-$17M. The $35M Shawn Levy, Dan Cohen, and Dan Levine production is coming in at $11.5M, with 57% female leading, and 57% between 18-34 and 25-34 year olds the largest group at 32%.
While Disney was looking to counterprogram and go after young females (17-34) with this PG-13 title, it’s clear that Spider-Man is eating The Boogeyman‘s lunch, especially with Across the Spider-Verse attracting a very big Latino/Hispanic crowd, as well as 26% women under 25 (and who, along with guys over 25, gave the sequel its best grades at 94%). Boogeyman‘s demos were 35% Caucasian, 26% Latino and Hispanic, 24% Black, and 16% Asian/other. The Rob Savage-directed title played best in the South, South Central, and Midwest. The AMC Orange is the top-gossing theater in the country, with close to $9K for Friday, including early shows.
Spider-Verse is driving a total box office weekend of $209M, +72% from the same first weekend in June a year ago, and +20% from the same frame in 2019. That was when Warner Bros/Legendary’s Godzilla: King of the Monsters led the box office with $47.7M.
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